Penguin Location Services Announces Breakthrough RTLS 3.0 Platform and Expands Healthcare AI Capabilities for 2026

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Penguin Location Services Announces Breakthrough RTLS 3.0 Platform and Expands Healthcare AI Capabilities for 2026

FOR IMMEDIATE RELEASE

Irvine, CA — December 16, 2025

Penguin Location Services has announced a year of major product advancements and rapid global adoption as the company prepares for accelerated expansion into the healthcare RTLS market in 2026. Central to this announcement is the company’s RTLS 3.0 platform — the next evolution of real-time location technology for hospitals and healthcare facilities, defined by low total cost of ownership and AI-driven operational intelligence.

The transition from RTLS 2.0 to RTLS 3.0 represents a fundamental shift — from “connected tracking” to “intelligent, secure orchestration” — where location and sensory data are extracted to automate hospital workflows and improve enterprise safety across the facility.

Technology Breakthroughs Enabling the RTLS 3.0 Era

In 2025, Penguin’s proprietary BLE 5.1 location engine achieved significant advancements in sub-room-level accuracy, resiliency, and scalability — powering large hospital deployments in some of the world’s most demanding environments. Three core product capabilities drove these deployments:

Together, these solutions enable healthcare facilities to address safety, patient experience, and operational efficiency needs within a single integrated platform.

Replacing Legacy Healthcare RTLS Vendors

As health systems reassess long-standing RTLS deployments, Penguin is positioning as the trusted alternative to legacy vendors associated with high costs, proprietary hardware, poor scalability, and eroding customer confidence. Penguin’s RTLS 3.0 model offers:

  • Lower total cost of ownership with hardware included
  • Open, flexible BLE infrastructure
  • Fast deployment without proprietary antennas
  • AI-enhanced accuracy rivaling UWB
  • A unified platform for hospital safety, indoor navigation, and operational intelligence
“Healthcare systems are reaching a breaking point with outdated RTLS models. What they need now is intelligent hospital operations, not just dots on a map. Penguin’s RTLS 3.0 platform replaces complexity with clarity — improving healthcare staff safety, reducing patient delays, and delivering measurable ROI for hospital asset management.”

— Mohammed Smadi, CEO, Penguin Location Services

About Penguin Location Services

Penguin Location Services is an AI and indoor positioning company delivering RTLS 3.0 — the next evolution of real-time location intelligence for healthcare. With a proprietary BLE 5.1 platform and a suite of operational intelligence products including PenTrack™, PenSafe™, and PenNav™ — Penguin helps healthcare networks, hospital systems, and medical facilities improve staff safety, patient flow, equipment tracking, and mission-critical operations.

Learn more about healthcare RTLS solutions and RTLS 3.0 technology at penguinin.com.

Penguin Location Services, PenTrack, PenSafe, and PenNav are trademarks of PenguinIN, Inc.

Media Contact: [email protected]

Penguin Location Services and Zebra Technologies Partner to Deliver End-to-End Asset Visibility in Healthcare

June 24, 2025

Penguin Location Services has announced a new partnership with Zebra Technologies, a pioneer in enterprise asset intelligence and RFID innovation. As a recognized Zebra Global Alliance Partner, Penguin is expanding its Operational Intelligence platform to offer healthcare organizations complete asset visibility across both high-value and high-volume medical assets — combining Penguin’s AI-enhanced BLE RTLS with Zebra’s passive RFID technologies in a single unified solution.

Active BLE RTLS + Passive RFID: A Hybrid Tracking Ecosystem

Hospitals today need more than real-time tracking of critical equipment — they need complete asset visibility across devices that range from high-value mobile equipment to high-volume consumable inventory. The Penguin and Zebra partnership delivers exactly that through a hybrid approach that combines both technologies’ strengths:

Room-Level Precision

For high-value assets using Penguin’s BLE-based RTLS — IV pumps, ventilators, ultrasound units.

High-Volume Inventory Coverage

For low-cost, passive RFID-tagged items — surgical kits, linens, consumables — without batteries or complex infrastructure.

Unified Data Visibility

Both tracking streams surface in a single asset management platform — one view across the entire facility inventory.

This hybrid approach supports use cases from life-saving equipment location to automated inventory audits — enabling hospitals to track more assets, with greater accuracy, at lower cost.

Proven Technology, Scalable Results

Standards-based BLE and RFID technologies benefit from global adoption and scale. With BLE, healthcare facilities can actively track over 20,000 assets across large campuses — far surpassing the limitations of legacy systems.

For larger-scale inventory management, Zebra’s passive RFID can tag and read hundreds of thousands of items — from surgical kits to linens — without batteries or complex infrastructure. The result is an integrated visibility solution that bridges the gap between real-time location and large-scale item management.

Extending Operational Intelligence Across the Full Asset Spectrum

By unifying active and passive tracking, healthcare providers can:

  • Improve equipment utilization across the facility
  • Reduce shrinkage and asset loss
  • Streamline inventory and replenishment workflows
  • Enhance audit readiness and regulatory compliance
“Zebra’s leadership in RFID combined with our BLE RTLS expertise unlocks a powerful synergy. We’re delivering a future where healthcare facilities can see, manage, and optimize every asset — from a mobile ultrasound unit to a disposable glove.”

— Dr. Mohammed Smadi, CEO, Penguin Location Services

This strategic partnership reflects both companies’ shared vision: to make smart, scalable location technology accessible to healthcare systems of all sizes, driving safety, efficiency, and operational excellence.

See Hybrid BLE + RFID Tracking in Action

Want to see how hybrid BLE and RFID tracking can transform your healthcare operations? Talk to our team or explore what Zebra Technologies brings to the partnership.

Book a Personalized Demo →
Explore Zebra Technologies →

Penguin Location Services Expands Healthcare Presence in 2025 Following a Landmark Year

Irvine, CA — February 11, 2025

Penguin Location Services is expanding its healthcare RTLS presence in 2025, building on a landmark year of growth to deliver AI-driven location intelligence and medical asset tracking to more healthcare facilities worldwide.

The Platform: Three Products, One Infrastructure

Penguin’s flagship portfolio addresses three core operational needs in healthcare:

Real-time medical asset tracking — ensuring critical equipment is always locatable, eliminating search time and reducing over-purchasing across the facility.

Staff and patient safety monitoring with automated duress alerting — integrating with existing security infrastructure to protect everyone in the facility.

Indoor navigation for patients, visitors, and staff — improving patient flow and reducing missed appointments across complex multi-floor campuses.

2024: A Landmark Year

Expanded Navigation Coverage

PenNav now covers 15 million square feet — extending beyond interior spaces to serve entire hospital campuses, making it one of the most comprehensive indoor navigation deployments in healthcare.

Enhanced Safety and Compliance

The launch of PenSafe introduced workforce safety and hand hygiene compliance monitoring — both tailored specifically for clinical healthcare environments.

Global Expansion

Penguin’s platform now operates across four continents, driving measurable results in hospitals and complex enterprise environments worldwide.

A Strategic Vision for Healthcare RTLS in North America

Penguin delivers customized, data-driven location intelligence strategies designed for modern healthcare facilities — providing actionable operational insights rather than generic tracking dashboards.

“Hospitals need more than just tracking solutions — they need actionable insights that drive efficiency and safety. Our platform empowers providers with real-time intelligence so they can focus on what matters most: patient care.”

— Mohammed Smadi, PhD, CEO, Penguin Location Services

About Penguin Location Services

Penguin Location Services improves enterprise operational efficiency, visitor experience, workflow, and safety using an AI-powered location engine built on BLE 5.1 infrastructure. Penguin’s algorithms deliver sub-room-level accuracy with high-velocity updates across entire enterprise environments.

Visit penguinin.com

Trademarks: Penguin Location Services, PenTrack, PenSafe, and PenNav are trademarks of Penguin Inc.

Media Contact: [email protected]

Penguin Location Services and Nordic Semiconductor Announce Partnership to Accelerate Adoption of Bluetooth Low Energy RTLS

Key Takeaways
  • Penguin Location Services and Nordic Semiconductor have announced a strategic partnership to advance BLE 5.1 RTLS indoor positioning globally.
  • Penguin has deployed over 100,000 Nordic-based BLE beacons across 10 million+ square feet of healthcare and enterprise facilities over the past six years.
  • Penguin’s machine learning algorithms achieve 99.5% sub-meter accuracy and 99% room-level accuracy — with no AoA infrastructure required.
  • Integration of Nordic’s nRF54 Series SoCs reduces power consumption and deployment costs, making BLE RTLS the most scalable and affordable indoor location technology available.
  • The partnership accelerates BLE RTLS adoption across healthcare, enterprise, industrial, and MENA markets.

April 14, 2025 — Penguin Location Services has announced a strategic partnership with Nordic Semiconductor to advance BLE RTLS indoor positioning solutions globally. The collaboration combines Nordic’s latest BLE 5.1 chipsets with Penguin’s machine learning algorithms — delivering breakthrough location accuracy, scalability, and cost efficiency across healthcare, enterprise, and industrial sectors.

Proven BLE RTLS Performance at Scale

Penguin brings an extensive deployment track record to this partnership. Over the past six years, the company has deployed more than 100,000 Nordic-based BLE beacons and Bluetooth indoor positioning devices across more than 10 million square feet — spanning large multi-campus healthcare facilities and complex enterprise environments where advanced indoor tracking is operationally critical.

With this partnership, Penguin now fully leverages BLE 5.1 capabilities to deliver higher precision across core use cases:

  • Asset tracking systems for real-time visibility
  • Workflow optimization tools for operational efficiency
  • Operational intelligence platforms for enterprise decision-making

AI-Powered Location Accuracy Without AoA

Penguin’s machine learning-enhanced BLE 5.1 RTLS achieves results that challenge long-standing industry assumptions about what Bluetooth-based positioning can deliver:

99.5%
Sub-Meter Accuracy

For precise asset and people tracking

99%
Room-Level Accuracy

For general positioning across the facility

No AoA
Infrastructure Required

Eliminates costly proprietary antenna systems

When paired with AI, Penguin’s BLE RTLS platform delivers accuracy that surpasses legacy proprietary systems — setting a new benchmark for what cost-effective indoor positioning can achieve at scale.

Lower Cost, Faster ROI

Nordic’s next-generation nRF54 Series SoCs bring lower power consumption and simplified infrastructure to Penguin’s platform — reducing deployment costs and accelerating time-to-value. This makes BLE RTLS the most scalable and affordable indoor location technology available for high-demand environments, including:

  • Healthcare asset tracking and equipment visibility
  • Infant protection and patient security
  • Workforce safety and staff duress alerting
  • Wander prevention for memory care and senior living
  • Industrial worker safety monitoring
  • Enterprise workflow automation

A Partnership Built on What the Industry Needs Next

Dr. Mohammed Smadi, CEO of Penguin Location Services, on the significance of the partnership:

“By harnessing the most sophisticated advances in BLE 5.1 and AI-driven algorithms, we are proving something important. BLE RTLS technology is not only a viable indoor tracking solution — it’s one that can surpass traditional methods in accuracy, scalability, and affordability.”

The partnership reaffirms Penguin’s commitment to pushing the boundaries of indoor location intelligence and accelerating BLE RTLS adoption across MENA and global markets.

About Penguin Location Services

Penguin Location Services is a global leader in AI-powered BLE RTLS and indoor positioning solutions, serving healthcare, enterprise, and industrial sectors worldwide. Penguin’s platform delivers room-level and sub-room accuracy on standard off-the-shelf hardware — without proprietary infrastructure or vendor lock-in.

About Nordic Semiconductor

Nordic Semiconductor is a leading provider of wireless communication solutions, specializing in Bluetooth Low Energy technology and IoT connectivity. Nordic’s BLE 5.1 chipsets — including the next-generation nRF54 Series — power indoor tracking and positioning solutions deployed across the globe.

See What Penguin’s BLE RTLS Platform Can Do

Request a personalized demo, learn more about BLE 5.1 technology, or explore the partnership press kit.

Book a Free Demo →
Learn About BLE 5.1 →
Download Press Kit →

Penguin Location Services is Recognized with Patient Experience Excellence Award at the International PX Congress 

Irvine, CA — October 9, 2025 — Penguin Location Services has received the PX Initiative Excellence Award 2025 in Healthcare Navigation at the International PX Congress in Riyadh. The award recognizes Penguin’s impact on patient and staff experience through intelligent indoor navigation and location services, and builds on a landmark year of healthcare expansion across the company’s AI-powered product suite — PenTrack™, PenSafe™, and PenNav™.

The award specifically recognizes Penguin’s PenNav indoor navigation platform, which guides patients through hospital campuses using BLE 5.1 positioning technology. PenNav addresses one of healthcare’s most persistent patient experience gaps — missed appointments and navigation-related stress in large, complex medical facilities — by delivering turn-by-turn indoor wayfinding directly inside a hospital’s existing mobile app, without requiring patients to download anything new.

Leadership Perspective

“This award is a testament to our team’s dedication, creativity, and relentless commitment. Every day, we work to empower healthcare providers with the tools that ensure patients receive the right care, at the right time, with greater ease and confidence throughout their journey.”

— Mohammed Smadi, CEO, Penguin Location Services

“Penguin embodies the spirit of innovation we seek to recognize. Their approach to healthcare navigation demonstrates how technology can reduce complexity, enhance safety, and improve the patient journey from start to finish.”

— Ahmed Mussaffi, CEO, BII-Health (parent organization of the International PX Congress)

Real-World Impact

Penguin’s indoor navigation solutions support millions of patients, families, and staff navigating complex healthcare environments across North America, Europe, and the Middle East. Leading health systems and academic medical centers rely on PenNav to:

  • Guide patients across sprawling hospital campuses with turn-by-turn indoor navigation
  • Reduce late or missed appointments through accurate wayfinding
  • Ease stress during critical care journeys with intuitive digital navigation

What the Award Recognizes

The Patient Experience Excellence Award recognizes organizations integrating advanced technologies into clinical and operational workflows to redefine healthcare delivery. For Penguin, this means AI-enabled location intelligence that delivers three core outcomes:

Helping Patients Navigate Complex Campuses

Patients and visitors navigate complex hospital environments with clear, real-time directions — reducing confusion and anxiety during healthcare visits.

Reducing Staff Stress and Improving Workflow

Staff tracking and indoor positioning optimize movement throughout the facility, allowing healthcare workers to focus on patient care rather than logistics.

Supporting Connected, Compassionate Care

Location intelligence integrates with existing hospital systems to create a more connected and compassionate care environment for patients and staff alike.

About Penguin Location Services

Penguin Location Services improves enterprise operational efficiency, visitor experience, workflow, and safety using the world’s most advanced AI-powered location engine — supporting BLE 5.1 and above infrastructure. Penguin’s location algorithms enable sub-room-level accuracy with high-velocity updates across entire enterprise environments.

Visit penguinin.com

Trademarks: Penguin Location Services, PenTrack, PenSafe, and PenNav are trademarks of Penguin Inc.

Media Contact: [email protected]

Revolutionizing Healthcare with RTLS: Insights from Dr. Mohammed Smadi from Penguin

The Evolution of Healthcare RTLS Technology

Healthcare RTLS has historically been limited to well-funded organizations like Mayo Clinic due to high costs and proprietary systems. However, recent technological advances are changing this landscape dramatically. The introduction of Bluetooth Low Energy (BLE) 5.1 standard has created new opportunities for cost-effective indoor positioning solutions.

“We believe that every aspiring healthcare enterprise that wants it should be able to afford it,” explains Dr. Smadi, emphasizing Penguin’s philosophy of making RTLS accessible to all healthcare organizations.

Key Advantages of Modern RTLS Systems

Cost-Effective Infrastructure

Modern RTLS solutions leverage standard hardware rather than proprietary systems, significantly reducing deployment costs. By utilizing BLE technology – with over 4.5 billion BLE radios shipped globally – healthcare organizations can achieve substantial cost savings while maintaining high accuracy.

Multiple Use Cases from Single Infrastructure

Today’s RTLS systems function as comprehensive IoT (Internet of Things) infrastructure, supporting multiple applications simultaneously:

  • Asset tracking for medical equipment and supplies
  • Patient tracking throughout their healthcare journey
  • Workflow analysis and optimization
  • Nurse call cancellation systems
  • Hand hygiene compliance monitoring
  • Infant protection systems
  • Environmental monitoring through integrated sensors

Enhanced Patient Experience

RTLS technology enables healthcare organizations to capture critical patient experience metrics in emergency departments, including face time with practitioners and wait times. This granular data helps optimize resource allocation and improve overall patient care quality.

Technical Innovation in Healthcare RTLS

Penguin Location Services has developed advanced algorithms that leverage multiple data sources beyond traditional radio signals. Their AI-powered approach incorporates:

  • Radio signal information from BLE 5.1
  • Hospital map and infrastructure data
  • User and asset behavior patterns
  • Environmental factors like wall reflections (multipath signals)

This comprehensive approach achieves room-level accuracy and even bed-level precision, enabling applications like nurse distress alerts with unprecedented accuracy.

Scalable Implementation Strategy

Healthcare organizations don’t need to implement RTLS hospital-wide immediately. Many successful deployments start with specific areas like emergency departments or individual floors, then expand incrementally as they see results and build confidence in the technology.

“People are very skeptical about what we show,” notes Dr. Smadi, “but when they want to deploy it, they want to make sure that it works and scales. We’re perfectly fine with testing first in a couple of floors or a ward.”

The Future of Healthcare RTLS

The next evolution in RTLS technology may eliminate the need for dedicated ceiling infrastructure. As Wi-Fi access points increasingly adopt BLE capabilities, healthcare organizations could achieve submeter accuracy for both tagged assets and smartphones using existing network infrastructure.

This technological advancement promises to make RTLS even more affordable and easier to deploy, potentially making location services ubiquitous across healthcare settings.

Real-World Success Stories

Healthcare systems implementing comprehensive RTLS solutions report significant benefits across multiple use cases. One private healthcare system in the MENA region successfully deployed asset tracking, expanded to patient tracking, and added Infant Protection System and hand hygiene compliance monitoring – all using the same infrastructure investment.

The flexibility of standard hardware allows healthcare organizations to adapt their RTLS systems for new use cases without major infrastructure changes, maximizing return on investment.

Healthcare RTLS technology represents a significant opportunity for healthcare organizations to improve operational efficiency, enhance patient care, and optimize resource utilization. With modern cost-effective solutions now available, RTLS is becoming an essential component of healthcare IT infrastructure rather than a luxury reserved for large health systems.

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