Penguin Location Services is Recognized with Patient Experience Excellence Award at the International PX Congress 

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Penguin Location Services is Recognized with Patient Experience Excellence Award at the International PX Congress 

Published by in News
April 14, 2025

Irvine, CA — October 9, 2025 — Penguin Location Services has received the PX Initiative Excellence Award 2025 in Healthcare Navigation at the International PX Congress in Riyadh. The award recognizes Penguin’s impact on patient and staff experience through intelligent indoor navigation and location services, and builds on a landmark year of healthcare expansion across the company’s AI-powered product suite — PenTrack™, PenSafe™, and PenNav™.

The award specifically recognizes Penguin’s PenNav indoor navigation platform, which guides patients through hospital campuses using BLE 5.1 positioning technology. PenNav addresses one of healthcare’s most persistent patient experience gaps — missed appointments and navigation-related stress in large, complex medical facilities — by delivering turn-by-turn indoor wayfinding directly inside a hospital’s existing mobile app, without requiring patients to download anything new.

Leadership Perspective

“This award is a testament to our team’s dedication, creativity, and relentless commitment. Every day, we work to empower healthcare providers with the tools that ensure patients receive the right care, at the right time, with greater ease and confidence throughout their journey.”

— Mohammed Smadi, CEO, Penguin Location Services

“Penguin embodies the spirit of innovation we seek to recognize. Their approach to healthcare navigation demonstrates how technology can reduce complexity, enhance safety, and improve the patient journey from start to finish.”

— Ahmed Mussaffi, CEO, BII-Health (parent organization of the International PX Congress)

Real-World Impact

Penguin’s indoor navigation solutions support millions of patients, families, and staff navigating complex healthcare environments across North America, Europe, and the Middle East. Leading health systems and academic medical centers rely on PenNav to:

  • Guide patients across sprawling hospital campuses with turn-by-turn indoor navigation
  • Reduce late or missed appointments through accurate wayfinding
  • Ease stress during critical care journeys with intuitive digital navigation

What the Award Recognizes

The Patient Experience Excellence Award recognizes organizations integrating advanced technologies into clinical and operational workflows to redefine healthcare delivery. For Penguin, this means AI-enabled location intelligence that delivers three core outcomes:

Helping Patients Navigate Complex Campuses

Patients and visitors navigate complex hospital environments with clear, real-time directions — reducing confusion and anxiety during healthcare visits.

Reducing Staff Stress and Improving Workflow

Staff tracking and indoor positioning optimize movement throughout the facility, allowing healthcare workers to focus on patient care rather than logistics.

Supporting Connected, Compassionate Care

Location intelligence integrates with existing hospital systems to create a more connected and compassionate care environment for patients and staff alike.

About Penguin Location Services

Penguin Location Services improves enterprise operational efficiency, visitor experience, workflow, and safety using the world’s most advanced AI-powered location engine — supporting BLE 5.1 and above infrastructure. Penguin’s location algorithms enable sub-room-level accuracy with high-velocity updates across entire enterprise environments.

Visit penguinin.com

Trademarks: Penguin Location Services, PenTrack, PenSafe, and PenNav are trademarks of Penguin Inc.

Media Contact: [email protected]


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