Revolutionizing Healthcare with RTLS: Insights from Dr. Mohammed Smadi from Penguin

PenguinIN signs its newest client in Saudi Arabia:
King Abdullah Financial District Development & Management Company (KAFD) in partnership with Coverage Points
Riyadh, Saudi Arabia, 10th May 2023 – In a signing ceremony held at KAFD, Saudi Arabia’s prime business and lifestyle destination, the King Abdullah Financial District Development and Management Company (KAFD DMC) formalized an agreement with PenguinIN for the development of a comprehensive indoor and outdoor navigation solution designed to improve the experience of the district’s tenants, residents and visitors.
Set in the heart of the Saudi capital Riyadh, KAFD is home to 1.6 million square meters of state-of-the-art office space, world-class venues and iconic luxury residences, designed to transform the way urban communities live, work, learn and play. A landmark development, KAFD is a key driver of Riyadh’s economic ambitions, and is owned and managed by the King Abdullah Financial District Development and Management Company (KAFD DMC).
With the new mapping solution, tenants, retail and hospitality businesses in the district will be able to apply indoor navigation for their employees and customers to facilitate the management and improvement of their experience. In this way, users’ experience of mobility within KAFD will be tailored to their individual needs. Visitors will therefore be able to select their path within KAFD to their end destination, find the best parking options, and choose from any of the mobility solutions available while residents can enjoy a home-to-office navigation experience that provides them with the most ecologically-friendly mode of travel.
“KAFD is a well-planned urban space that integrates public transport systems, but also encourages non-motorised transport through its network of skywalks and the provision of sustainable modes of transport, from scooters to an exclusive shuttle service,’ explained Gautam Sashittal, Chief Executive Officer of KAFD DMC. ‘Smart technology is integral to the district’s living experience and we are looking forward to the provision of a holistic navigation solution that will improve the quality of our services, and life at KAFD.”
“We are thrilled to be a part of this exciting project and look forward to working with the KAFD DMC team to enhance their smart city solutions. We are confident that our expertise and experience in the industry will enable us to deliver exceptional results for KAFD,” said Dr Mohammed Smadi, the CEO/CTO of PenguinIN. He added, “This milestone is a testament to the hard work and dedication of our team.”
As part of the district’s innovative smart city solutions, KAFD will connect its virtual and physical worlds through a mobile app for guests, tenants and residents alike. The navigation solution will be available for all app users.
PenguinIN offers Smart Campus solutions, including maps, navigation, traceability, and environmental sensing to offer technology-enabled campus experiences. The KAFD Campus Wayfinding project is an example of the scale of PenguinIN’s commitment to Saudi Arabia’s Vision 2030 for digital transformation and the company’s investment in research and development for smart solutions.
Penguin Location Services Expands Healthcare Presence in 2025 Following a Landmark Year
[Irvine, CA] – [February 11, 2025] – After a year of unprecedented growth and technological advancements, Penguin Location Services (Penguin) is poised to expand its impact in 2025. With a growing portfolio of AI-driven navigation and real-time location solutions, the company is shaping the future of location intelligence in healthcare.
As the demand for precision-driven, AI-powered location intelligence accelerates, Penguin is expanding its reach, bringing proven solutions to healthcare systems worldwide. Designed to enhance efficiency, safety, and patient care, Penguin’s flagship products—PenTrack, PenSafe, and PenNav—offer hospitals unparalleled real-time visibility and location intelligence.
Empowering Healthcare with Precision, Safety, and Navigation
2024: A Year of Breakthroughs
Penguin Location Services has set a new standard in real-time location tracking, delivering sub-meter accuracy using Bluetooth Low Energy (BLE) 5.1. Key milestones from 2024 include:
A Strategic Vision for U.S. Healthcare
Penguin Location Services distinguishes itself by delivering customized, data-driven RTLS strategies designed specifically for healthcare.
“Hospitals need more than just tracking—they need actionable insights that drive efficiency and safety,” said Mohammed Smadi, PhD, CEO of Penguin Location Services. “Our solutions empower healthcare providers with real-time intelligence, enabling them to focus on what matters most—patient care.”
Penguin is proudly exhibiting and demonstrating their AI-powered RTLS solutions at the upcoming ViVE Conference in Nashville, February 16 – 19, 2025, booth 2037. ViVE is the premier, curated event experience for digital health decision makers focusing on the business of healthcare. Reserve a time to meet with Penguin.
About Penguin Location Services
Penguin Location Services™ improves enterprise operational efficiency, visitor experience, workflow, and safety through the world’s most advanced location engine, supporting BLE 5.1 and above infrastructure. Powered by AI and machine learning, Penguin’s location algorithms enable high-velocity updates and sub-room-level accuracy across entire enterprises. Committed to making location services more accessible and easier to manage on a global scale, Penguin is redefining the future of location intelligence. www.penguinin.com
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[Irvine, CA & Cincinnati, OH] December 4, 2024 – HCI, a leading provider of healthcare communication solutions, is partnering with Penguin Location Services, a leading AI/ML enabled IoT provider whose BLE 5.1-powered location solution enables new healthcare efficiencies and improves patient experience. The strategic partnership brings together two advanced technologies to deliver a transformational patient and clinical experience with patient TVs.
Penguin’s AI-powered staff badges seamlessly integrate with HCI’s patient engagement platform to provide comprehensive visibility into patient room activities. These advanced BLE 5.1-enabled locating devices track the movements and interactions of healthcare professionals, allowing both staff and family members to access real-time and historical data about who has been in a patient’s room, all from the in-room TV. This integration ensures that care teams are well-informed about the presence and involvement of various healthcare providers. Additionally, family members gain peace of mind knowing that their loved ones are receiving attentive and timely care. The combined capabilities of Penguin’s AI technology and HCI’s robust platform not only improve operational efficiency but also elevate the overall patient and family experience.
“Since the majority of patients are familiar with using the TV in the room, we believe that having location services also available will increase patient and family member involvement,” said David Dawod, Chief Technology Officer at HCI, “Penguin’s technology frees up nurses to focus on clinical tasks instead of manually documenting patient interactions through apps and traditional whiteboards. With Penguin’s high accuracy and low latency, healthcare organizations can integrate location tracking with other medical equipment such as IV pumps and wheelchairs – it’s an important solution for hospitals and health systems to consider.”
“By enabling location services on HCI’s interactive TV platform, we are making it significantly easier to provide timely communication between patients, care teams, and family members,” said James Riley, Director of Business Development at Penguin Location Services. “Together, our organizations are bringing patient engagement tools and location services information onto a single monitor in the room.”
Penguin Location Services™ improves enterprise operational efficiency, visitor experience, workflow and safety via the world’s most advanced location engine supporting BLE 5.1 and above infrastructure. Penguin’s AI and ML powered location algorithms support high velocity updates and sub-room level accuracy across the entire enterprise.
Learn more at www.penguinin.com
HCI is a leading provider of healthcare communication solutions, specializing in interactive patient TVs, digital whiteboards, and digital signage. With a focus on empowering patients, enhancing communication, and optimizing workflows, HCI’s solutions enable healthcare organizations to deliver exceptional care and achieve better patient outcomes.
Learn more at www.hci-tv.com
By Mohammed Smadi, PhD
Every day, healthcare leaders are challenged to provide quality care while maintaining a positive balance sheet. This goal has been harder to achieve in recent years, despite advances in medical technology and patient safety.
For example, The New England Journal of Medicine reported that nearly a quarter of hospital admissions resulted in at least one adverse event in 2018 and 23% of those events were deemed to be preventable. Between 2023 and 2024, hospitals experienced a double-digit increase in non-labor expenses, according to Strata. As a result, 40% of American hospitals had been losing money from operations during that time, KaufmanHall found.
Real-time location services (RTLS) can address these issues and many others. While this technology has historically been overlooked due to its cost and limited accuracy, recent developments in AI and Bluetooth Low Energy (BLE) have made RTLS solutions more affordable and accessible.