Penguin Location Services and Nordic Semiconductor Announce Partnership to Accelerate Adoption of Bluetooth Low Energy RTLS

April 14, 2025

Penguin Location Services, a global leader in AI-powered Bluetooth Low Energy (BLE) Real-Time Location Systems (RTLS), is proud to announce a strategic partnership with Nordic Semiconductor to redefine the possibilities of BLE-based indoor positioning. By integrating Nordic’s latest BLE 5.1 chipsets with Penguin’s advanced machine-learning RTLS algorithms, this partnership delivers unmatched location accuracy, scalability, and cost efficiency for the healthcare, enterprise, and industrial sectors.

 Proven Performance at Scale

Over the past six years, Penguin has successfully deployed more than 100,000 Nordic-based BLE beacons across 10 million+ square feet, including large, multi-campus healthcare facilities and complex enterprise environments. With this partnership, Penguin is now leveraging the power of BLE 5.1 to deliver even higher precision in asset tracking, workflow optimization, and operational intelligence.

 AI-Powered Location Accuracy Without AoA

Penguin’s machine-learning-enhanced BLE 5.1 RTLS delivers:

• 99.5% sub-meter location accuracy

• 99% room-level accuracy

• All without requiring Angle of Arrival (AoA) antennas or infrastructure

This breakthrough challenges long-standing industry assumptions and proves that BLE RTLS—when paired with AI—can outperform legacy UWB and proprietary solutions, offering a new standard for indoor positioning.

 Optimizing Cost and Maximizing ROI

With Nordic’s next-gen nRF54 Series SoCs, Penguin is able to deliver high-performance RTLS with lower power consumption, simplified infrastructure, and reduced deployment costs. This positions BLE as the most scalable and affordable location technology on the market—especially for critical use cases like:

• Healthcare asset tracking

• Infant protection systems

• Workforce safety and panic alerts

• Wander prevention for memory care

• Industrial worker safety

• Enterprise workflow automation

 Game-Changing Partnership for the Future of RTLS

“By harnessing the most sophisticated advances in BLE 5.1 and AI-driven algorithms, we are proving that BLE is not only a viable RTLS technology, but one that can surpass traditional methods in accuracy, scalability, and affordability,”
— Dr. Mohammed Smadi, CEO, Penguin Location Services

This partnership with Nordic Semiconductor reaffirms Penguin’s commitment to pushing the boundaries of indoor location intelligence and accelerating the adoption of BLE RTLS in MENA and global markets.

 Learn More

Want to see how BLE RTLS can improve efficiency, safety, and ROI in your organization? For more information on how Penguin Location Services and Nordic Semiconductor are transforming the future of RTLS, click here

👉 Contact us for a personalized demo
👉 Learn more about BLE 5.1 technology

[Irvine, CA & Cincinnati, OH] December 4, 2024 – HCI, a leading provider of healthcare communication solutions, is partnering with Penguin Location Services, a leading AI/ML enabled IoT provider whose BLE 5.1-powered location solution enables new healthcare efficiencies and improves patient experience. The strategic partnership brings together two advanced technologies to deliver a transformational patient and clinical experience with patient TVs.

Penguin’s AI-powered staff badges seamlessly integrate with HCI’s patient engagement platform to provide comprehensive visibility into patient room activities. These advanced BLE 5.1-enabled locating devices track the movements and interactions of healthcare professionals, allowing both staff and family members to access real-time and historical data about who has been in a patient’s room, all from the in-room TV. This integration ensures that care teams are well-informed about the presence and involvement of various healthcare providers. Additionally, family members gain peace of mind knowing that their loved ones are receiving attentive and timely care. The combined capabilities of Penguin’s AI technology and HCI’s robust platform not only improve operational efficiency but also elevate the overall patient and family experience.

“Since the majority of patients are familiar with using the TV in the room, we believe that having location services also available will increase patient and family member involvement,” said David Dawod, Chief Technology Officer at HCI, “Penguin’s technology frees up nurses to focus on clinical tasks instead of manually documenting patient interactions through apps and traditional whiteboards. With Penguin’s high accuracy and low latency, healthcare organizations can integrate location tracking with other medical equipment such as IV pumps and wheelchairs – it’s an important solution for hospitals and health systems to consider.”

“By enabling location services on HCI’s interactive TV platform, we are making it significantly easier to provide timely communication between patients, care teams, and family members,” said James Riley, Director of Business Development at Penguin Location Services. “Together, our organizations are bringing patient engagement tools and location services information onto a single monitor in the room.”

About Penguin Location Services

Penguin Location Services™ improves enterprise operational efficiency, visitor experience, workflow and safety via the world’s most advanced location engine supporting BLE 5.1 and above infrastructure. Penguin’s AI and ML powered location algorithms support high velocity updates and sub-room level accuracy across the entire enterprise.

Learn more at www.penguinin.com

About HCI

HCI is a leading provider of healthcare communication solutions, specializing in interactive patient TVs, digital whiteboards, and digital signage. With a focus on empowering patients, enhancing communication, and optimizing workflows, HCI’s solutions enable healthcare organizations to deliver exceptional care and achieve better patient outcomes.

Learn more at www.hci-tv.com