Penguin Location Services participates in GITEX 2013 in partnership with Waseela

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Penguin signs its newest client in Saudi Arabia: King Abdullah Financial District Development & Management Company in partnership with Coverage Points

Penguin signs its newest client in Saudi Arabia:
King Abdullah Financial District Development & Management Company (KAFD) in partnership with Coverage Points

Riyadh, Saudi Arabia, 10th May 2023 – In a signing ceremony held at KAFD, Saudi Arabia’s prime business and lifestyle destination, the King Abdullah Financial District Development and Management Company (KAFD DMC) formalized an agreement with Penguin for the development of a comprehensive indoor and outdoor navigation solution designed to improve the experience of the district’s tenants, residents and visitors.

Set in the heart of the Saudi capital Riyadh, KAFD is home to 1.6 million square meters of state-of-the-art office space, world-class venues and iconic luxury residences, designed to transform the way urban communities live, work, learn and play. A landmark development, KAFD is a key driver of Riyadh’s economic ambitions, and is owned and managed by the King Abdullah Financial District Development and Management Company (KAFD DMC).

With the new mapping solution, tenants, retail and hospitality businesses in the district will be able to apply indoor navigation for their employees and customers to facilitate the management and improvement of their experience. In this way, users’ experience of mobility within KAFD will be tailored to their individual needs. Visitors will therefore be able to select their path within KAFD to their end destination, find the best parking options, and choose from any of the mobility solutions available while residents can enjoy a home-to-office navigation experience that provides them with the most ecologically-friendly mode of travel.

“KAFD is a well-planned urban space that integrates public transport systems, but also encourages non-motorised transport through its network of skywalks and the provision of sustainable modes of transport, from scooters to an exclusive shuttle service,’ explained Gautam Sashittal, Chief Executive Officer of KAFD DMC. ‘Smart technology is integral to the district’s living experience and we are looking forward to the provision of a holistic navigation solution that will improve the quality of our services, and life at KAFD.”

“We are thrilled to be a part of this exciting project and look forward to working with the KAFD DMC team to enhance their smart city solutions. We are confident that our expertise and experience in the industry will enable us to deliver exceptional results for KAFD,” said Dr Mohammed Smadi, the CEO/CTO of Penguin. He added, “This milestone is a testament to the hard work and dedication of our team.”

As part of the district’s innovative smart city solutions, KAFD will connect its virtual and physical worlds through a mobile app for guests, tenants and residents alike. The navigation solution will be available for all app users.
Penguin offers Smart Campus solutions, including maps, navigation, traceability, and environmental sensing to offer technology-enabled campus experiences. The KAFD Campus Wayfinding project is an example of the scale of Penguin’s commitment to Saudi Arabia’s Vision 2030 for digital transformation and the company’s investment in research and development for smart solutions.

Penguin Location Services participates in GITEX 2013 in partnership with Waseela

Posted on by Flora Kawohl

Monday, 14 October 2013 – Penguin Location Services announced today that it will be exhibiting and demonstrating its cutting-edge indoor positioning technology at Waseela’s booth at GITEX 2013 in Dubai, UAE. Waseela serves as the regional Value-Added Reseller (VAR) of Penguin Location Services for the Middle East region, bringing enterprise location solutions to local markets.

Gitex Technology Week
GITEX Technology Week 2013 – Dubai World Trade Centre

IoT Location Services Drive Market Demand

“As the Internet of Things (IoT) technology gains momentum, identifying the locations of objects and people in real-time or near-real-time becomes essential for smart building solutions,” commented Dr. Samer Taha, Waseela’s CEO. The growing demand for IoT location services and indoor positioning technology reflects the industry’s shift toward connected workplace solutions.

Live Technology Demonstrations at GITEX 2013

During GITEX 2013, Penguin Location Services will be demonstrating several key indoor positioning applications:

Enterprise Solutions Showcase:

  • Staff automated attendance systems using real-time location tracking
  • Process automation powered by indoor positioning technology
  • Indoor navigation solutions for complex venue wayfinding
  • Asset tracking capabilities leveraging existing GITEX infrastructure

These live demonstrations showcase how indoor positioning technology can transform workplace efficiency and visitor experience in large venues and enterprise environments.

Industry Recognition for Managed Service Approach

“This is an interesting solution. Really interesting. Particularly the managed service aspect since it takes the worry out of deploying such a solution where IT departments may be poorly trained to maintain it,” commented a VP Technology of a local cellular carrier after reviewing Penguin’s indoor positioning platform.

This managed service model addresses a critical market need by providing turnkey location solutions that don’t require specialized IT infrastructure expertise for maintenance and operation.

Regional Market Expansion and Field Trials

Waseela is already engaged in discussions with large retailers in the Middle East region to deploy field trials of Penguin’s indoor positioning technology. These massive retail spaces provide ideal testing grounds to address client concerns regarding:

Technical Validation Areas:

  • Coverage area optimization across large venues
  • Multi-floor detection accuracy in complex buildings
  • System scalability for enterprise deployments
  • Integration capabilities with existing retail technology infrastructure

Market Impact and Future Opportunities

The GITEX 2013 participation marks Penguin Location Services’ commitment to the Middle East market and demonstrates the growing adoption of indoor positioning technology in enterprise applications. The partnership with Waseela enables local organizations to access world-class location solutions with regional support.

Advancing IoT Location Services in the Middle East

Penguin Location Services’ participation in GITEX 2013 represents a significant milestone in bringing advanced indoor positioning technology to the Middle East market. Through the strategic partnership with Waseela, organizations across the region can now access enterprise-grade location solutions with local support and managed service options.

The combination of live technology demonstrations, industry partnerships, and planned field trials positions Penguin as a key player in the region’s IoT location services market evolution.

Visit Penguin Location Services at Waseela’s booth during GITEX 2013 to experience indoor positioning technology demonstrations and discuss enterprise location solution requirements for your organization.

Penguin Location Services appoints Waseela as its regional Reseller for the Middle East Region

Posted on by Flora Kawohl

Penguin Location Services Appoints Waseela as Value-Added Reseller in the Middle East

On July 22, 2013, Penguin Location Services announced the appointment of Waseela (www.waseela.com), a leading regional ICT system integrator, as its official value-added reseller (VAR) for the Middle East.

This strategic partnership marked a significant step in expanding Penguin’s Indoor Wayfinding and Indoor Positioning Solutions across the rapidly growing GCC region.

Meeting the Demands of GCC Mega-Projects

With the surge of mega-developments and smart buildings in the GCC, venue operators, IT vendors, and government entities have been actively searching for technologies that enhance visitor experience, safety, and operational efficiency.

Penguin’s Indoor Wayfinding Solution delivers exactly that—allowing building operators to provide seamless navigation and location-based services while also enabling asset tracking, analytics, and workflow optimization.

By partnering with Waseela, Penguin ensured that its solutions could be delivered as fully managed services, reducing complexity for clients and enabling faster deployments.

Waseela: A Strong Partner for Indoor Positioning

With more than six years of experience delivering managed ICT solutions in the region, Waseela brought both technical expertise and a strong customer base of enterprise and government clients.

Dr. Taha, Waseela’s CEO, emphasized the growing need for indoor positioning and navigation technologies:

“The demand is there. It is demanded by venue visitors, venue operators, and even IT vendors who are installing massive and hard-to-navigate venues. We are very excited about on-boarding Penguin and are confident that the coming years will witness many indoor location-based applications and use cases.”

This partnership allowed Penguin to establish an early footprint in the GCC’s smart building and smart city ecosystem.

A Foundation for Future Indoor Navigation Successes

The 2013 partnership with Waseela laid the groundwork for Penguin’s future large-scale deployments and mega-project successes, including:

  • Ferrari World Abu Dhabi – deploying accurate indoor navigation in the world’s largest indoor theme park.

  • Ministry of National Guard Health Affairs (MNGHA) – digitizing patient experience and asset tracking in Saudi healthcare facilities.

  • Saudi Telecom Company (STC) – supporting enterprise-wide digital transformation with indoor positioning solutions.

  • King Abdullah Financial District (KAFD) – delivering seamless wayfinding in the world’s largest smart campus.

  • King Saud University (KSAU) – enabling navigation and tracking across a large educational environment.

These successes demonstrate Penguin’s ability to evolve from early partnerships into a proven leader in indoor positioning, navigation, and enterprise location intelligence.

Penguin Location Services Announces the Development of a Multi-Technology Indoor Positioning engine

Posted on by Flora Kawohl

Tuesday, 19 March 2013 – Industry-Leading Innovation Announcement
Penguin’s elite R&D research team, which has been pioneering the commercialization of cutting-edge indoor positioning systems and real-time location tracking technologies, announced groundbreaking progress toward the introduction of a revolutionary multi-technology indoor tracking solutions opportunistic indoor navigation engine.

 

BLE Indoor Navigation: The Foundation Technology

Since initial conception, Bluetooth Low Energy (BLE) technology has been strategically contemplated as a core enabling technology for advanced indoor positioning solutions. However, the innovative R&D team at Penguin recognized that many commercial venues and enterprise facilities may have diverse types of IT infrastructure at varying deployment densities. Such existing venue technology infrastructure is typically already deployed to provide seamless network connectivity and may be owned or operated by multiple stakeholders.

Multi-Technology Positioning Platform: Game-Changing Innovation

To strategically leverage the extensive range of technologies and vendors supplying such IT infrastructure, Penguin successfully engineered a state-of-the-art multi-technology, vendor-agnostic, opportunistic positioning platform that relies on advanced machine-learning algorithms to deliver a highly cost-effective indoor location solution leveraging any and all available IT infrastructure at a venue, including:

  • 📶 Wi-Fi positioning networks
  • 📡 BLE beacon systems
  • 🧭 Magnetic field mapping technology
  • 💡 Smart LED lighting systems
  • 📱 Small cell networks
  • 🔄 Additional indoor location technologies

Initial performance results are exceptionally encouraging and provide for ultra-reliable and highly accurate indoor positioning systems.

Managed Indoor Navigation Solution: Enterprise-Ready

The comprehensive indoor navigation platform is offered as a fully-managed positioning solution to ensure that frequent infrastructure changes and dynamic venue environment modifications do not impact the optimal performance of the solution over intended coverage areas and extended time periods. This represents a crucial competitive differentiator which is expected to be enthusiastically welcomed by resource-constrained IT departments who are not positioned to independently manage such sophisticated indoor tracking solutions.

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