Penguin Location Services appoints Waseela as its regional Reseller for the Middle East Region

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Penguin Location Services appoints Waseela as its regional Reseller for the Middle East Region

Posted on by Flora Kawohl

Penguin Location Services Appoints Waseela as Value-Added Reseller in the Middle East

On July 22, 2013, Penguin Location Services announced the appointment of Waseela (www.waseela.com), a leading regional ICT system integrator, as its official value-added reseller (VAR) for the Middle East.

This strategic partnership marked a significant step in expanding Penguin’s Indoor Wayfinding and Indoor Positioning Solutions across the rapidly growing GCC region.

Meeting the Demands of GCC Mega-Projects

With the surge of mega-developments and smart buildings in the GCC, venue operators, IT vendors, and government entities have been actively searching for technologies that enhance visitor experience, safety, and operational efficiency.

Penguin’s Indoor Wayfinding Solution delivers exactly that—allowing building operators to provide seamless navigation and location-based services while also enabling asset tracking, analytics, and workflow optimization.

By partnering with Waseela, Penguin ensured that its solutions could be delivered as fully managed services, reducing complexity for clients and enabling faster deployments.

Waseela: A Strong Partner for Indoor Positioning

With more than six years of experience delivering managed ICT solutions in the region, Waseela brought both technical expertise and a strong customer base of enterprise and government clients.

Dr. Taha, Waseela’s CEO, emphasized the growing need for indoor positioning and navigation technologies:

“The demand is there. It is demanded by venue visitors, venue operators, and even IT vendors who are installing massive and hard-to-navigate venues. We are very excited about on-boarding Penguin and are confident that the coming years will witness many indoor location-based applications and use cases.”

This partnership allowed Penguin to establish an early footprint in the GCC’s smart building and smart city ecosystem.

A Foundation for Future Indoor Navigation Successes

The 2013 partnership with Waseela laid the groundwork for Penguin’s future large-scale deployments and mega-project successes, including:

  • Ferrari World Abu Dhabi – deploying accurate indoor navigation in the world’s largest indoor theme park.

  • Ministry of National Guard Health Affairs (MNGHA) – digitizing patient experience and asset tracking in Saudi healthcare facilities.

  • Saudi Telecom Company (STC) – supporting enterprise-wide digital transformation with indoor positioning solutions.

  • King Abdullah Financial District (KAFD) – delivering seamless wayfinding in the world’s largest smart campus.

  • King Saud University (KSAU) – enabling navigation and tracking across a large educational environment.

These successes demonstrate Penguin’s ability to evolve from early partnerships into a proven leader in indoor positioning, navigation, and enterprise location intelligence.

Penguin Location Services Announces the Development of a Multi-Technology Indoor Positioning engine

Posted on by Flora Kawohl

Tuesday, 19 March 2013 – Industry-Leading Innovation Announcement
Penguin’s elite R&D research team, which has been pioneering the commercialization of cutting-edge indoor positioning systems and real-time location tracking technologies, announced groundbreaking progress toward the introduction of a revolutionary multi-technology indoor tracking solutions opportunistic indoor navigation engine.

 

BLE Indoor Navigation: The Foundation Technology

Since initial conception, Bluetooth Low Energy (BLE) technology has been strategically contemplated as a core enabling technology for advanced indoor positioning solutions. However, the innovative R&D team at Penguin recognized that many commercial venues and enterprise facilities may have diverse types of IT infrastructure at varying deployment densities. Such existing venue technology infrastructure is typically already deployed to provide seamless network connectivity and may be owned or operated by multiple stakeholders.

Multi-Technology Positioning Platform: Game-Changing Innovation

To strategically leverage the extensive range of technologies and vendors supplying such IT infrastructure, Penguin successfully engineered a state-of-the-art multi-technology, vendor-agnostic, opportunistic positioning platform that relies on advanced machine-learning algorithms to deliver a highly cost-effective indoor location solution leveraging any and all available IT infrastructure at a venue, including:

  • 📶 Wi-Fi positioning networks
  • 📡 BLE beacon systems
  • 🧭 Magnetic field mapping technology
  • 💡 Smart LED lighting systems
  • 📱 Small cell networks
  • 🔄 Additional indoor location technologies

Initial performance results are exceptionally encouraging and provide for ultra-reliable and highly accurate indoor positioning systems.

Managed Indoor Navigation Solution: Enterprise-Ready

The comprehensive indoor navigation platform is offered as a fully-managed positioning solution to ensure that frequent infrastructure changes and dynamic venue environment modifications do not impact the optimal performance of the solution over intended coverage areas and extended time periods. This represents a crucial competitive differentiator which is expected to be enthusiastically welcomed by resource-constrained IT departments who are not positioned to independently manage such sophisticated indoor tracking solutions.