Penguin Location Services Expands Global Innovation with New R&D Center in Amman

In April 2016, Penguin Location Services took a major step in strengthening its global innovation capabilities by establishing a new Research & Development (R&D) center in Amman, Jordan. This strategic move reflects Penguin’s ongoing commitment to developing world-class solutions in indoor navigation, indoor positioning, asset tracking, and IoT-enabled location intelligence.

A Hub for Talent and Innovation

Amman was selected as the location for the new R&D center due to its access to highly skilled researchers, engineers, and academic collaborators. The city is home to a rich talent pool and leading universities, providing Penguin with direct collaboration opportunities with experts in data mining, machine learning, and IoT research.

By creating a base in Amman, Penguin can optimize R&D costs while accessing diverse technical expertise that will drive advancements in location services and AI-powered positioning systems.

Leadership with Proven Expertise

The Amman R&D center is led by Dr. Mohammed Smadi, a former Blackberry lead scientist with more than 25 patents and an extensive track record in wireless systems modeling and mobile device integration.

Under Dr. Smadi’s leadership, the team is focused on advancing Penguin’s mission to make enterprises smarter, safer, and more efficient through innovative location-based solutions. His experience in scaling complex wireless technologies is central to Penguin’s growth in indoor positioning and wayfinding systems.

Advancing Indoor Navigation and Asset Tracking

The new R&D center plays a pivotal role in enhancing Penguin’s solutions for:

• Indoor navigation & wayfinding – delivering seamless visitor experiences in hospitals, airports, retail, and smart campuses.

• Indoor positioning – achieving sub-room level accuracy using BLE 5.1 and AI-powered algorithms.

• Asset tracking – enabling enterprises to locate and manage critical resources in real time.

• IoT and machine learning integration – building smarter, adaptive systems that learn from movement patterns to optimize workflows and safety.

Through close collaboration with academic research centers, the Amman team continues to push the boundaries of what’s possible in location intelligence and RTLS (Real-Time Location Systems).

Building the Future of Location Services

The establishment of the Amman R&D center demonstrates Penguin Location Services’ long-term commitment to innovation, research, and global expansion. By combining world-class talent with cutting-edge technology, Penguin is positioned to lead the way in indoor navigation, positioning accuracy, and enterprise asset tracking solutions.

With its expanded research capacity, Penguin continues to deliver reliable, scalable, and future-ready location intelligence platforms to industries worldwide.