Penguin Location Services Establishes Strategic Regional Headquarters in Dubai, UAE

January 2017

In response to the extraordinary high-demand and growing interest coming from the GCC region where several innovative smart cities initiatives and cutting-edge smart enterprises projects are rapidly gaining momentum, Penguin Location Services is pleased to announce today the establishment of a new comprehensive regional sales office and technical support center in Dubai – UAE. This strategic expansion represents a significant milestone in our commitment to serving the dynamic Middle East market with advanced indoor positioning solutions and real-time location systems (RTLS).

Comprehensive Regional Support Services

The newly established Dubai office will be dedicated to looking after sales operations, customer account relations, comprehensive pre-sale technical consultations, and extensive after-sale support services to all of Penguin’s valued customers throughout the Middle East and North Africa (MENA) region with special strategic focus on the GCC territory including Saudi Arabia, Kuwait, Qatar, Bahrain, Oman, and the United Arab Emirates.

Our experienced regional team will provide localized expertise in indoor navigation technology, BLE-based positioning systems, smart building solutions, and IoT infrastructure deployment to meet the unique requirements of Middle Eastern enterprises, government facilities, healthcare institutions, retail complexes, airports, and industrial facilities.

Strategic Location Advantages

This regional headquarters office is strategically positioned and located within a short convenient driving distance from some of Dubai’s most iconic landmarks and world-renowned destinations, including the largest shopping mall in the world (Dubai Mall), the largest indoor theme park in the world (IMG Worlds of Adventure), the busiest international airport in the world (Dubai International Airport), and the tallest architectural tower in the world (Burj Khalifa).

Real-World Testing Opportunities

The prime office location will enable Penguin’s technical team to rigorously test and optimize its innovative indoor positioning solutions in some of the most challenging and complex indoor venues in the world. These sophisticated environments provide perfect testing grounds for our advanced BLE 5.1 technology, RTLS systems, and location intelligence platforms while simultaneously providing essential technical support, system integration services, and ongoing maintenance to both existing loyal clients and potential new customers across the region.

Our proximity to these world-class facilities allows for real-time demonstration of our indoor navigation capabilities, asset tracking solutions, people flow analytics, and safety management systems in environments that demand the highest levels of accuracy and reliability.

Invitation to Connect

If you are currently in Dubai, anywhere in the UAE, or planning to visit the region and are interested in learning more about our revolutionary indoor positioning technology, advanced RTLS solutions, smart building integration, or IoT-based location services, we cordially invite you to pay us a visit at our new regional office!

Our knowledgeable team of indoor positioning experts, technical consultants, and regional specialists are ready to discuss your specific location intelligence requirements, demonstrate our cutting-edge solutions, and explore potential partnerships and collaboration opportunities in the rapidly expanding smart cities ecosystem across the Middle East and North Africa region.

Contact our Dubai office today to schedule a personalized consultation and discover how Penguin’s innovative indoor positioning solutions can transform your business operations and enhance your competitive advantage in the digital economy.

Penguin Location Services Expands Global Innovation with New R&D Center in Amman

In April 2016, Penguin Location Services took a major step in strengthening its global innovation capabilities by establishing a new Research & Development (R&D) center in Amman, Jordan. This strategic move reflects Penguin’s ongoing commitment to developing world-class solutions in indoor navigation, indoor positioning, asset tracking, and IoT-enabled location intelligence.

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A Hub for Talent and Innovation

Amman was selected as the location for the new R&D center due to its access to highly skilled researchers, engineers, and academic collaborators. The city is home to a rich talent pool and leading universities, providing Penguin with direct collaboration opportunities with experts in data mining, machine learning, and IoT research.

By creating a base in Amman, Penguin can optimize R&D costs while accessing diverse technical expertise that will drive advancements in location services and AI-powered positioning systems.

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Leadership with Proven Expertise

The Amman R&D center is led by Dr. Mohammed Smadi, a former Blackberry lead scientist with more than 25 patents and an extensive track record in wireless systems modeling and mobile device integration.

Under Dr. Smadi’s leadership, the team is focused on advancing Penguin’s mission to make enterprises smarter, safer, and more efficient through innovative location-based solutions. His experience in scaling complex wireless technologies is central to Penguin’s growth in indoor positioning and wayfinding systems.

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Advancing Indoor Navigation and Asset Tracking

The new R&D center plays a pivotal role in enhancing Penguin’s solutions for:

• Indoor navigation & wayfinding – delivering seamless visitor experiences in hospitals, airports, retail, and smart campuses.

• Indoor positioning – achieving sub-room level accuracy using BLE 5.1 and AI-powered algorithms.

• Asset tracking – enabling enterprises to locate and manage critical resources in real time.

• IoT and machine learning integration – building smarter, adaptive systems that learn from movement patterns to optimize workflows and safety.

Through close collaboration with academic research centers, the Amman team continues to push the boundaries of what’s possible in location intelligence and RTLS (Real-Time Location Systems).

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Building the Future of Location Services

The establishment of the Amman R&D center demonstrates Penguin Location Services’ long-term commitment to innovation, research, and global expansion. By combining world-class talent with cutting-edge technology, Penguin is positioned to lead the way in indoor navigation, positioning accuracy, and enterprise asset tracking solutions.

With its expanded research capacity, Penguin continues to deliver reliable, scalable, and future-ready location intelligence platforms to industries worldwide.

Penguin Location Services Launches Unified Indoor IoT Platform for Enterprise Digital Transformation

In June 2015, Penguin Location Services announced a significant milestone in its R&D and product development efforts: the successful release of a unified Indoor Location-Based IoT platform designed to transform enterprise operations.

This breakthrough marks a major step toward enabling enterprise digital transformation, providing organizations with advanced tools for tracking assets and people, digitizing processes, and unlocking the power of indoor positioning technology.

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A Platform Designed for Mega Enterprises

The new indoor IoT platform was engineered to meet the needs of large-scale enterprises operating across complex environments such as hospitals, universities, industrial sites, and corporate campuses.

By combining indoor positioning, wayfinding, and real-time asset tracking into a single, cloud-managed platform, Penguin empowers organizations to streamline operations, improve safety, and enhance efficiency.

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Subscription Model: Zero-CapEx, Zero IT Overhead

Unlike traditional IT deployments, Penguin offers its IoT platform on an annual subscription basis. This model provides:

• Fully-managed hardware and cloud-based software – ensuring performance and availability without burdening internal IT teams.

• Zero capital expenditure (CapEx) – enterprises avoid large upfront costs and instead benefit from predictable annual pricing.

• No IT overhead – Penguin’s experts manage operations, monitoring, and updates, freeing internal teams to focus on strategic priorities.

This “as-a-service” model makes advanced indoor navigation and asset tracking accessible even for organizations with limited IT resources.

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Customizable Modules for Every Enterprise

The unified IoT platform offers a modular design, enabling clients to tailor deployments based on their specific business requirements. Available modules include:

1. Attendance Tracking – Automating staff attendance and compliance reporting.

2. Individuals’ Tracking – Real-time positioning of people within enterprise venues for safety and efficiency.

3. Asset Tracking – Locating equipment, tools, and resources instantly to reduce downtime.

4. Business Rules – Configurable workflows and alerts to support enterprise policies.

5. Analytics & Wayfinding – Insights into movement patterns and user-friendly navigation for employees, patients, or visitors.

Smart Cities and Indoor Positioning: Penguin Location Services at March 2014 Future Cities Summit

March 2014 Future Cities Summit is the Middle East’s premier smart cities event during which municipalities and mega-developers in UAE and other GCC countries have voiced the drive for smart cities and smart buildings as a key differentiating feature of the future.

Penguin Location Services’ Smart Building Vision

Penguin Location Services promoted its compelling proposition at the summit: “a building cannot be smart without having the ability to identify the locations of its visitors and tenants”. This message resonated really well with many of the attendees who agreed wholeheartedly that indoor positioning and the use cases built on top of it will be a primary expectation of the smart buildings.

The Role of Indoor Positioning in Smart Cities

Whether it is to identify assets, improve security, or optimize operations, indoor positioning technology is key to creating truly intelligent buildings. The Future Cities Summit highlighted the critical importance of location services in next-generation urban development.

Smart Building Applications for Indoor Positioning

Asset Identification and Tracking

• Real-time location tracking for building equipment and resources
• Automated asset management systems for improved operational efficiency
• Smart building technology integration for comprehensive facility management

Enhanced Security Systems

• Visitor tracking and access control through location-aware security
• Real-time monitoring of personnel and guests within smart buildings
• Integration with existing security infrastructure for comprehensive protection

Operational Optimization

• Location-based services for improved building efficiency
• Energy management systems guided by occupancy and location data
• Smart building operations enhanced through real-time positioning intelligence

Middle East Smart Cities Development

The UAE and GCC countries have emerged as leaders in smart city initiatives, with municipalities and mega-developers recognizing that indoor positioning systems are fundamental to creating truly intelligent urban environments. Key developments include:

Municipal Smart City Initiatives

• Government-backed smart city projects across the GCC region
• Integration of location services into urban planning and development
• Public-private partnerships driving smart building technology adoption

Mega-Developer Innovation

• Large-scale developments incorporating indoor positioning technology
• Smart building features as competitive differentiators in the real estate market
• Integration of location services into master-planned communities

Future of Smart Buildings and Location Technology

The insights shared at the Future Cities Summit demonstrate that indoor positioning is not just a convenience feature but a fundamental requirement for smart buildings. As the Middle East continues to lead in smart city development, location technology will play an increasingly critical role in:

• Creating responsive, intelligent building environments
• Enabling advanced smart city services and applications
• Supporting sustainable urban development through optimized operations
• Enhancing user experiences in commercial and residential spaces

Smart Building Technology Leadership

Penguin Location Services’ participation in the Future Cities Summit reinforced our position as a thought leader in smart building technology and indoor positioning solutions. Our vision that buildings cannot be truly smart without location awareness has become increasingly validated as smart city initiatives expand across the region.

The feedback from municipalities, developers, and technology leaders at the summit confirmed that location services will be essential infrastructure for the smart cities of tomorrow.

Read more: Indoor Positioning – Smart Building Technology

Penguin Location Services Demonstrates First Large-Scale Indoor Navigation Deployment in the UAE

On December 17, 2013, Penguin Location Services announced the successful testing of its first large-scale indoor navigation technology deployment in the Middle East. The pilot project was rolled out in a major multi-level shopping mall in the UAE, making it one of the region’s earliest examples of indoor positioning and wayfinding technology in a real-world environment.

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A Breakthrough in Indoor Navigation

Unlike many indoor navigation demos limited to small areas, Penguin’s solution was tested across a large, multi-floor retail environment and made publicly accessible for visitors and tenants to experience first-hand.

Key features showcased included:

• Accurate indoor positioning – average accuracy of 2.3 meters.

• Fast refresh rates – location updates every 3.1 seconds.

• Reliable floor transition detection – 100% accuracy moving between levels.

• Intuitive UI and wayfinding features – simple navigation for shoppers.

• Location-based notifications – enabling personalized promotions and alerts.

• Business rules and analytics – insights into visitor movement and behavior.

This demonstration proved that indoor navigation systems could deliver both technical performance and valuable commercial applications for large venues.

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Monetization and ROI for Shopping Malls

For mall operators and tenants, indoor positioning technology unlocks new opportunities to:

• Enhance visitor experience with seamless navigation.

• Deliver location-based promotions to increase sales.

• Track visitor flows and dwell times for tenant performance analysis.

• Improve safety and emergency response with real-time location data.

Mall management teams quickly recognized the potential to digitize physical spaces, blending retail with digital services to create smarter shopping environments.

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A Foundation for Future Mega-Projects

This early success in the UAE set the stage for Penguin’s later achievements in some of the region’s most ambitious projects, including:

• Ferrari World Abu Dhabi – delivering indoor navigation in the world’s largest indoor theme park.

• Ministry of National Guard Health Affairs (MNGHA) – improving patient experience and asset tracking in one of Saudi Arabia’s largest healthcare networks.

• Saudi Telecom Company (STC) – deploying enterprise-grade indoor positioning to support digital transformation.

• King Abdullah Financial District (KAFD) – powering navigation across the world’s largest smart campus.

• King Saud University (KSAU) – enabling seamless wayfinding for students, staff, and visitors.

From retail malls to hospitals, smart campuses, and mega-developments, Penguin Location Services has consistently delivered scalable, accurate, and enterprise-ready indoor positioning solutions.

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Looking Ahead

The 2013 mall deployment marked a turning point for Penguin Location Services, proving that indoor navigation and positioning could work at scale in the real world. Today, Penguin continues to refine its AI-powered RTLS platform, offering asset tracking, workflow optimization, wayfinding, and safety solutions to enterprises worldwide.

With proven deployments in retail, healthcare, enterprise, and smart cities, Penguin remains at the forefront of digitizing physical spaces and delivering measurable ROI for clients.

Monday, 14 October 2013 – Penguin Location Services announced today that it will be exhibiting and demonstrating its cutting-edge indoor positioning technology at Waseela’s booth at GITEX 2013 in Dubai, UAE. Waseela serves as the regional Value-Added Reseller (VAR) of Penguin Location Services for the Middle East region, bringing enterprise location solutions to local markets.

IoT Location Services Drive Market Demand

“As the Internet of Things (IoT) technology gains momentum, identifying the locations of objects and people in real-time or near-real-time becomes essential for smart building solutions,” commented Dr. Samer Taha, Waseela’s CEO. The growing demand for IoT location services and indoor positioning technology reflects the industry’s shift toward connected workplace solutions.

Live Technology Demonstrations at GITEX 2013

During GITEX 2013, Penguin Location Services will be demonstrating several key indoor positioning applications:

Enterprise Solutions Showcase:

• Staff automated attendance systems using real-time location tracking
• Process automation powered by indoor positioning technology
• Indoor navigation solutions for complex venue wayfinding
• Asset tracking capabilities leveraging existing GITEX infrastructure

These live demonstrations showcase how indoor positioning technology can transform workplace efficiency and visitor experience in large venues and enterprise environments.

Industry Recognition for Managed Service Approach

“This is an interesting solution. Really interesting. Particularly the managed service aspect since it takes the worry out of deploying such a solution where IT departments may be poorly trained to maintain it,” commented a VP Technology of a local cellular carrier after reviewing Penguin’s indoor positioning platform.

This managed service model addresses a critical market need by providing turnkey location solutions that don’t require specialized IT infrastructure expertise for maintenance and operation.

Regional Market Expansion and Field Trials

Waseela is already engaged in discussions with large retailers in the Middle East region to deploy field trials of Penguin’s indoor positioning technology. These massive retail spaces provide ideal testing grounds to address client concerns regarding:

Technical Validation Areas:

• Coverage area optimization across large venues
• Multi-floor detection accuracy in complex buildings
• System scalability for enterprise deployments
• Integration capabilities with existing retail technology infrastructure

Market Impact and Future Opportunities

The GITEX 2013 participation marks Penguin Location Services’ commitment to the Middle East market and demonstrates the growing adoption of indoor positioning technology in enterprise applications. The partnership with Waseela enables local organizations to access world-class location solutions with regional support.

Advancing IoT Location Services in the Middle East

Penguin Location Services’ participation in GITEX 2013 represents a significant milestone in bringing advanced indoor positioning technology to the Middle East market. Through the strategic partnership with Waseela, organizations across the region can now access enterprise-grade location solutions with local support and managed service options.

The combination of live technology demonstrations, industry partnerships, and planned field trials positions Penguin as a key player in the region’s IoT location services market evolution.

Visit Penguin Location Services at Waseela’s booth during GITEX 2013 to experience indoor positioning technology demonstrations and discuss enterprise location solution requirements for your organization.