Penguin Location Services Expands Healthcare RTLS Presence in 2025 Following a Landmark Year

[Irvine, CA] – [February 11, 2025] – After a year of unprecedented growth and technological advancements in healthcare RTLS solutions, Penguin Location Services (Penguin) is poised to expand its medical asset tracking impact in 2025. With a growing portfolio of AI-driven navigation and real-time location systems for healthcare, the company is shaping the future of hospital location intelligence and healthcare RTLS technology.

As the demand for precision-driven, AI-powered healthcare RTLS solutions accelerates, Penguin is expanding its reach, bringing proven medical asset tracking systems to healthcare facilities worldwide. Designed to enhance efficiency, safety, and patient care, Penguin’s flagship healthcare RTLS products—PenTrack, PenSafe, and PenNav—offer hospitals unparalleled real-time visibility and medical location intelligence.

Empowering Healthcare with Precision, Safety, and Navigation

• PenTrack: Provides real-time asset tracking, ensuring critical medical equipment is always available when needed.
• PenSafe: Enhances staff and patient safety through advanced monitoring, automated alerts, and security integrations.
• PenNav: Optimizes indoor navigation, improving patient flow and staff efficiency with intuitive wayfinding technology.

2024: A Year of Breakthroughs

Penguin Location Services has set a new standard in real-time location tracking, delivering sub-meter accuracy using Bluetooth Low Energy (BLE) 5.1. Key milestones from 2024 include:

• Expanded Navigation Solutions: PenNav now covers 15 million square feet, extending beyond indoor spaces to serve entire hospital campuses.
• Enhanced Safety & Compliance: The launch of PenSafe introduced advanced workforce safety and hand hygiene compliance solutions tailored to healthcare.
• Global Expansion: Penguin’s location intelligence solutions are now driving measurable results across hospitals and complex enterprises on four continents.

A Strategic Vision for U.S. Healthcare

Penguin Location Services distinguishes itself by delivering customized, data-driven RTLS strategies designed specifically for healthcare.

“Hospitals need more than just tracking—they need actionable insights that drive efficiency and safety,” said Mohammed Smadi, PhD, CEO of Penguin Location Services. “Our solutions empower healthcare providers with real-time intelligence, enabling them to focus on what matters most—patient care.”

Penguin is proudly exhibiting and demonstrating their AI-powered RTLS solutions at the upcoming ViVE Conference in Nashville, February 16 – 19, 2025, booth 2037. ViVE is the premier, curated event experience for digital health decision makers focusing on the business of healthcare. Reserve a time to meet with Penguin.

About Penguin Location Services

Penguin Location Services™ improves enterprise operational efficiency, visitor experience, workflow, and safety through the world’s most advanced location engine, supporting BLE 5.1 and above infrastructure. Powered by AI and machine learning, Penguin’s location algorithms enable high-velocity updates and sub-room-level accuracy across entire enterprises. Committed to making location services more accessible and easier to manage on a global scale, Penguin is redefining the future of location intelligence. www.penguinin.com

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Penguin Location Services and Zebra Technologies Partner to Deliver End-to-End Healthcare Asset Tracking Solutions

June 24, 2025

Penguin Location Services, a global leader in AI-powered location intelligence and Real-Time Location Systems (RTLS), is proud to announce a new partnership with Zebra Technologies, a pioneer in enterprise asset intelligence and RFID innovation. This healthcare asset tracking partnership delivers comprehensive solutions for medical facilities seeking advanced asset visibility. As a recognized Zebra Global Alliance Partner, Penguin is expanding its Operational Intelligence platform to offer healthcare organizations unprecedented healthcare asset tracking capabilities across both high-value and high-volume medical assets.

Advanced Healthcare Asset Tracking: Active BLE RTLS + Passive RFID

Hospitals today require more than just real-time tracking of critical equipment—they need complete asset visibility. That’s why Penguin and Zebra are combining their strengths to deliver a hybrid tracking ecosystem that unites Zebra’s passive RFID technologies with Penguin’s AI-enhanced BLE RTLS.

Together, the solution enables:

• Room-level precision for high-value assets using Penguin’s BLE-based RTLS

• High-volume inventory coverage for low-cost, passive RFID-tagged items

• Unified data visibility within a single asset management platform

This hybrid approach supports use cases from life-saving equipment location to automated inventory audits, ensuring hospitals can track more assets, with greater accuracy, at lower cost.

Proven Technology, Scalable Results

Standards-based BLE and RFID technologies benefit from global adoption and scale. With BLE, healthcare facilities can actively track over 20,000 assets across large campuses—far surpassing the limitations of legacy systems.

For larger-scale inventory management, Zebra’s passive RFID can tag and read hundreds of thousands of items—from surgical kits to linens—without batteries or complex infrastructure.

The result: an integrated visibility solution that bridges the gap between real-time location and large-scale item management.

Extending Healthcare Asset Tracking Intelligence

This collaboration enhances Penguin’s Operational Intelligence platform to cover a broader asset spectrum—bringing automation, insight, and control to every corner of the hospital. By unifying active and passive tracking, healthcare providers can:

• Improve equipment utilization

• Reduce shrinkage and loss

• Streamline inventory and replenishment

• Enhance audit readiness and regulatory compliance

A Shared Vision for Smarter Healthcare

“Zebra’s leadership in RFID combined with our BLE RTLS expertise unlocks a powerful synergy. We’re delivering a future where healthcare facilities can see, manage, and optimize every asset—from a mobile ultrasound unit to a disposable glove,”
— Dr. Mohammed Smadi, CEO, Penguin Location Services

This strategic partnership reflects both companies’ shared vision: to make smart, scalable location technology accessible to healthcare systems of all sizes, driving safety, efficiency, and operational excellence.

Learn More

Want to see how hybrid BLE + RFID tracking can transform your healthcare operations?

👉 Contact us for a personalized demo
👉 Explore Zebra Technologies

The Evolution of Healthcare RTLS Technology

Healthcare RTLS has historically been limited to well-funded organizations like Mayo Clinic due to high costs and proprietary systems. However, recent technological advances are changing this landscape dramatically. The introduction of Bluetooth Low Energy (BLE) 5.1 standard has created new opportunities for cost-effective indoor positioning solutions.

“We believe that every aspiring healthcare enterprise that wants it should be able to afford it,” explains Dr. Smadi, emphasizing Penguin’s philosophy of making RTLS accessible to all healthcare organizations.

Key Advantages of Modern RTLS Systems

Cost-Effective Infrastructure

Modern RTLS solutions leverage standard hardware rather than proprietary systems, significantly reducing deployment costs. By utilizing BLE technology – with over 4.5 billion BLE radios shipped globally – healthcare organizations can achieve substantial cost savings while maintaining high accuracy.

Multiple Use Cases from Single Infrastructure

Today’s RTLS systems function as comprehensive IoT (Internet of Things) infrastructure, supporting multiple applications simultaneously:

• Asset tracking for medical equipment and supplies
• Patient tracking throughout their healthcare journey
• Workflow analysis and optimization
• Nurse call cancellation systems
• Hand hygiene compliance monitoring
• Infant protection systems
• Environmental monitoring through integrated sensors

Enhanced Patient Experience

RTLS technology enables healthcare organizations to capture critical patient experience metrics in emergency departments, including face time with practitioners and wait times. This granular data helps optimize resource allocation and improve overall patient care quality.

Technical Innovation in Healthcare RTLS

Penguin Location Services has developed advanced algorithms that leverage multiple data sources beyond traditional radio signals. Their AI-powered approach incorporates:

• Radio signal information from BLE 5.1
• Hospital map and infrastructure data
• User and asset behavior patterns
• Environmental factors like wall reflections (multipath signals)

This comprehensive approach achieves room-level accuracy and even bed-level precision, enabling applications like nurse distress alerts with unprecedented accuracy.

Scalable Implementation Strategy

Healthcare organizations don’t need to implement RTLS hospital-wide immediately. Many successful deployments start with specific areas like emergency departments or individual floors, then expand incrementally as they see results and build confidence in the technology.

“People are very skeptical about what we show,” notes Dr. Smadi, “but when they want to deploy it, they want to make sure that it works and scales. We’re perfectly fine with testing first in a couple of floors or a ward.”

The Future of Healthcare RTLS

The next evolution in RTLS technology may eliminate the need for dedicated ceiling infrastructure. As Wi-Fi access points increasingly adopt BLE capabilities, healthcare organizations could achieve submeter accuracy for both tagged assets and smartphones using existing network infrastructure.

This technological advancement promises to make RTLS even more affordable and easier to deploy, potentially making location services ubiquitous across healthcare settings.

Real-World Success Stories

Healthcare systems implementing comprehensive RTLS solutions report significant benefits across multiple use cases. One private healthcare system in the MENA region successfully deployed asset tracking, expanded to patient tracking, and added Infant Protection System and hand hygiene compliance monitoring – all using the same infrastructure investment.

The flexibility of standard hardware allows healthcare organizations to adapt their RTLS systems for new use cases without major infrastructure changes, maximizing return on investment.

Healthcare RTLS technology represents a significant opportunity for healthcare organizations to improve operational efficiency, enhance patient care, and optimize resource utilization. With modern cost-effective solutions now available, RTLS is becoming an essential component of healthcare IT infrastructure rather than a luxury reserved for large health systems.