Monday, 14 October 2013 – Penguin Location Services announced today that it will be exhibiting and demonstrating its cutting-edge indoor positioning technology at Waseela’s booth at GITEX 2013 in Dubai, UAE. Waseela serves as the regional Value-Added Reseller (VAR) of Penguin Location Services for the Middle East region, bringing enterprise location solutions to local markets.
IoT Location Services Drive Market Demand
“As the Internet of Things (IoT) technology gains momentum, identifying the locations of objects and people in real-time or near-real-time becomes essential for smart building solutions,” commented Dr. Samer Taha, Waseela’s CEO. The growing demand for IoT location services and indoor positioning technology reflects the industry’s shift toward connected workplace solutions.
Live Technology Demonstrations at GITEX 2013
During GITEX 2013, Penguin Location Services will be demonstrating several key indoor positioning applications:
Enterprise Solutions Showcase:
- Staff automated attendance systems using real-time location tracking
- Process automation powered by indoor positioning technology
- Indoor navigation solutions for complex venue wayfinding
- Asset tracking capabilities leveraging existing GITEX infrastructure
These live demonstrations showcase how indoor positioning technology can transform workplace efficiency and visitor experience in large venues and enterprise environments.
Industry Recognition for Managed Service Approach
“This is an interesting solution. Really interesting. Particularly the managed service aspect since it takes the worry out of deploying such a solution where IT departments may be poorly trained to maintain it,” commented a VP Technology of a local cellular carrier after reviewing Penguin’s indoor positioning platform.
This managed service model addresses a critical market need by providing turnkey location solutions that don’t require specialized IT infrastructure expertise for maintenance and operation.
Regional Market Expansion and Field Trials
Waseela is already engaged in discussions with large retailers in the Middle East region to deploy field trials of Penguin’s indoor positioning technology. These massive retail spaces provide ideal testing grounds to address client concerns regarding:
Technical Validation Areas:
- Coverage area optimization across large venues
- Multi-floor detection accuracy in complex buildings
- System scalability for enterprise deployments
- Integration capabilities with existing retail technology infrastructure
Market Impact and Future Opportunities
The GITEX 2013 participation marks Penguin Location Services’ commitment to the Middle East market and demonstrates the growing adoption of indoor positioning technology in enterprise applications. The partnership with Waseela enables local organizations to access world-class location solutions with regional support.
Advancing IoT Location Services in the Middle East
Penguin Location Services’ participation in GITEX 2013 represents a significant milestone in bringing advanced indoor positioning technology to the Middle East market. Through the strategic partnership with Waseela, organizations across the region can now access enterprise-grade location solutions with local support and managed service options.
The combination of live technology demonstrations, industry partnerships, and planned field trials positions Penguin as a key player in the region’s IoT location services market evolution.
Visit Penguin Location Services at Waseela’s booth during GITEX 2013 to experience indoor positioning technology demonstrations and discuss enterprise location solution requirements for your organization.
