Penguin Delivers Indoor Positioning and Wayfinding at Ferrari World
In June 2017, Penguin Location Services achieved a major milestone by being awarded the contract to deploy its indoor positioning and wayfinding system at the world’s largest indoor theme park — Ferrari World Abu Dhabi.
After extensive demonstrations, large-scale proof-of-concept deployments, and rigorous qualification stages, Ferrari World selected Penguin’s indoor navigation solution for its unmatched accuracy, reliability, and ability to perform in one of the most technically challenging environments imaginable.
Solving Indoor Navigation Challenges at Scale
Theme parks present one of the most complex environments for indoor positioning due to the constant movement of people, rides, and metallic infrastructure that can interfere with traditional RF (radio frequency) signals.
Dr. Mohammed Smadi, Penguin’s CEO, explained:
“The dynamic environment inside Ferrari World, caused by the many moving metallic rides, creates a challenging problem from an RF modeling perspective that is very unique and different from other more typical environments.”
Despite these challenges, Penguin’s multi-technology opportunistic approach enabled accurate and reliable positioning across the entire park. Visitors using smart handheld devices can enjoy seamless wayfinding and navigation, ensuring an enhanced guest experience while improving park operations.
Technology Behind the Solution
Penguin’s approach combines advanced indoor positioning algorithms, BLE (Bluetooth Low Energy) technology, and RF modeling techniques to deliver precision even in complex, high-interference environments.
Key capabilities delivered at Ferrari World include:
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Indoor wayfinding for visitors: Step-by-step navigation across the expansive theme park.
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Real-time indoor positioning: Sub-room level accuracy even in areas with heavy metallic structures.
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Asset tracking: Locating critical operational assets within the park to improve efficiency.
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Scalable infrastructure: A solution designed to expand to new attractions and future theme parks across the region.
Positioned for Growth in the Theme Park Industry
The success at Ferrari World demonstrates Penguin’s ability to deliver indoor navigation and positioning solutions at an unprecedented scale. With new theme parks being announced in the region, Penguin is strategically positioned to support the growth of the entertainment industry with tested, proven, and scalable indoor positioning technology.
By addressing the toughest environmental challenges and delivering reliable asset tracking, indoor navigation, and visitor wayfinding, Penguin continues to establish itself as a trusted partner for mega-projects across the globe.
SEO-Optimized Meta Details
Meta Title: Indoor Positioning & Wayfinding at Ferrari World | Penguin Success Story
Meta Description: Discover how Penguin Location Services delivered accurate indoor positioning, navigation, and asset tracking at Ferrari World Abu Dhabi — the world’s largest indoor theme park.
H1: Penguin Indoor Navigation Success Story: Ferrari World Abu Dhabi
H2s:
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Solving Indoor Navigation Challenges at Scale
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Technology Behind the Indoor Positioning System
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Indoor Wayfinding and Asset Tracking Features
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Expanding Indoor Navigation Solutions to Future Theme Parks
Read more: Indoor Navigation – What Makes a Good App?
