I have never been a fan of theme parks and cannot think of anything worse than spending thirty minutes in a hot summer day waiting for the thrill of 67-second amusement park ride. Can you?
Last summer, I went to Dubai for a 5-day business trip. On my last day and under repeated concierge recommendations, I thought: come on, let’s give it a try. I succumbed to visiting one of the local theme parks and here it was déjà vu all over again with literally 100s of people ahead of me on many of the rides I wanted to try. With only eight hours left before my flight, I had this sense of urgency to ride what I could.
I thought to myself: won’t it be nice if I could figure out which rides had the least wait times or even better booked a time-slot during which I can show up and be shown to the VIP line? I wish if an insider accompanied me to show what the craze is all about. Thus far, I totally understand why others desperately leave the amusement park or don’t even visit.
Long Queue at Hogwarts Express (Source)
Theme Park Queue Management: Day Dreaming Solutions
Given that even many of the theme park restaurants had long wait times too, I certainly cannot be the only one wishing for a comprehensive theme park queue management solution. The need for mobile theme park solutions has never been more apparent. Possibly through my mobile app I can use it to book the theme park ticket and then schedule (yes schedule) the rides ahead of time using advanced mobile theme park solutions.
When it is my turn, the mobile application notifies me and even encourages me to try similar attractions but with short wait times or suggests numerous nearby restaurants, shows or special events without losing my spot in the queue. These suggestions could even be curated to my preferences based on past visitor behavior or guest profile.
Main Screen of Penguin’s Mobile App
Mobile Theme Park Solutions: The Wake Up Moment
The queue optimization solution exists! Penguin’s mobile-based positioning platform can be used for (hold your breath) Queue Optimization and enables theme park operators to push the boundaries of visitor’s experience by obtaining a bird’s-eye view over both the capacity and the flow of the queues. The less time one spends waiting, the more time they have to spend on rides, browsing gift shops and enjoying theme park restaurants.
Not only does Penguin provide visitors with better navigation guidance but it also provides operators the ability to more evenly spread people throughout the theme park. Penguin shares expected wait times and live videos of the rides along with status updates on delays or canceled shows or rides. This helps set visitor expectations and reduce guest frustration.
What’s Next in Theme Park Innovation?
Are you eager to learn more about Penguin’s solutions for Theme Parks and visitor experience optimization? Just follow this link and download our flyer to discover how smart queue management technology can transform your amusement park operations and deliver exceptional guest experiences.
The future of theme parks lies in intelligent crowd management, mobile-first experiences, and data-driven operational decisions. With the right theme park management software, operators can create memorable visits while maximizing operational efficiency and revenue per visitor.
