Penguin Location Services and Nordic Semiconductor Announce Partnership to Accelerate Adoption of Bluetooth Low Energy RTLS
April 14, 2025
Penguin Location Services, a global leader in AI-powered Bluetooth Low Energy (BLE) Real-Time Location Systems (RTLS), is proud to announce a strategic partnership with Nordic Semiconductor to redefine the possibilities of BLE-based indoor positioning. By integrating Nordic’s latest BLE 5.1 chipsets with Penguin’s advanced machine-learning RTLS algorithms, this partnership delivers unmatched location accuracy, scalability, and cost efficiency for the healthcare, enterprise, and industrial sectors.
Proven Performance at Scale
Over the past six years, Penguin has successfully deployed more than 100,000 Nordic-based BLE beacons across 10 million+ square feet, including large, multi-campus healthcare facilities and complex enterprise environments. With this partnership, Penguin is now leveraging the power of BLE 5.1 to deliver even higher precision in asset tracking, workflow optimization, and operational intelligence.
AI-Powered Location Accuracy Without AoA
Penguin’s machine-learning-enhanced BLE 5.1 RTLS delivers:
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99.5% sub-meter location accuracy
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99% room-level accuracy
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All without requiring Angle of Arrival (AoA) antennas or infrastructure
This breakthrough challenges long-standing industry assumptions and proves that BLE RTLS—when paired with AI—can outperform legacy UWB and proprietary solutions, offering a new standard for indoor positioning.
Optimizing Cost and Maximizing ROI
With Nordic’s next-gen nRF54 Series SoCs, Penguin is able to deliver high-performance RTLS with lower power consumption, simplified infrastructure, and reduced deployment costs. This positions BLE as the most scalable and affordable location technology on the market—especially for critical use cases like:
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Healthcare asset tracking
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Infant protection systems
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Workforce safety and panic alerts
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Wander prevention for memory care
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Industrial worker safety
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Enterprise workflow automation
Game-Changing Partnership for the Future of RTLS
“By harnessing the most sophisticated advances in BLE 5.1 and AI-driven algorithms, we are proving that BLE is not only a viable RTLS technology, but one that can surpass traditional methods in accuracy, scalability, and affordability,”
— Dr. Mohammed Smadi, CEO, Penguin Location Services
This partnership with Nordic Semiconductor reaffirms Penguin’s commitment to pushing the boundaries of indoor location intelligence and accelerating the adoption of BLE RTLS in MENA and global markets.
Learn More
Want to see how BLE RTLS can improve efficiency, safety, and ROI in your organization? For more information on how Penguin Location Services and Nordic Semiconductor are transforming the future of RTLS, click here
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