Airport Wayfinding: A Tool for Enhanced Airport Experience

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Airport Wayfinding: A Tool for Enhanced Airport Experience

As an airport operator, ensuring passenger satisfaction, efficiency, and effective workflow management is crucial. With advancements in technology, airport wayfinding systems are revolutionizing operations, promising significant improvements in both passenger experience and operational efficiency.

Key Questions for Airport Operators

Passenger Satisfaction:

How satisfied are your passengers? How do your travelers rate the services they receive at the airport? Which strategies do you employ to increase passenger satisfaction?

Passenger satisfaction is a critical metric for any airport. Studies have shown that 67% of travelers would travel more frequently if the airport and pre-flight experience were improved (MTT, 2014). Additionally, data shows that extremely satisfied passengers tend to spend twice as much at the airport (Michael Taylor, J.D. Power, 2016). Thus, improving the overall passenger experience not only enhances satisfaction but also boosts revenue.

Smartphones for Better Experiences:

Does your airport leverage passengers’ smartphones for better connectivity?

The integration of smart devices can significantly enhance the passenger experience. From real-time flight updates to personalized notifications, smart devices ensure passengers are well-informed and guided throughout their journey, reducing stress and improving satisfaction.

Efficiency and Workflow:

Which strategies do you use to improve efficiency and workflow? How do you ensure that every staff member is at the designated locations?

Staff management is a key driver for smooth operations at airports, where employee availability at designated locations directly impacts utilization and response times.

Advertising Strategies:

How do advertisers at the airport currently promote? Do they use physical or digital advertising? Do you benefit from their revenue?

Advertising at airports can be a significant revenue stream. Transitioning from traditional physical ads to digital signage in airports not only increases engagement but also offers real-time analytics to measure the effectiveness of campaigns. Proper application of airport wayfinding apps and digital signage may influence passenger spending behavior. Airports need to leverage data-driven insights to tailor promotions and offers that resonate with travelers, thereby enhancing their shopping experience.

Market Trends:

The need for improved airport experiences is underscored by market trends. As mentioned earlier, 67% of travelers would travel more if the airport experience improved (MTT, 2014). Moreover, there is a strong correlation between passenger satisfaction and spending, with highly satisfied passengers spending twice as much (Michael Taylor, J.D. Power, 2016). Efficient passenger flow is also crucial, as evidenced by Heathrow Airport’s calculations, where late-running passengers cause significant delays, costing millions annually (Telegraph, 2013).

Solutions from Penguin Location Services

Penguin Location Services offers innovative solutions tailored to address these challenges, enhancing both passenger experience and operational efficiency.

Indoor Airport Wayfinding:

Guide passengers inside complex airport facilities using static and real-time navigation. This feature ensures passengers can easily find their way using modern wayfinding signage, reducing anxiety and improving satisfaction.

Queue Optimization:

Dispatch passengers to the right check-in or security counter to shorten queue lengths and check-in times. Efficient queue management minimizes wait times and enhances passenger flow.

Parking Reminder:

Allow travelers to pin their car once they arrive at the airport. Assist your passengers in finding their vehicle’s parking lot after their travels. This feature alleviates the common stress of locating parked vehicles, especially after long trips.

Automated Attendance and Staff Tracking:

Benefit from staff automated attendance functionality, such as check-in and check-out times at particular counters. Send automatic alerts for late or missing staff to managers, or even track staff across large areas. This ensures optimal staffing and timely response to operational needs.


The implementation of airport wayfinding systems can elevate passenger experience at airports. By addressing key concerns such as passenger satisfaction, operational efficiency, and effective resource management, these systems offer well-rounded solutions that cater to the evolving needs of modern air travel. With Penguin Location Services, airports can not only enhance the overall passenger experience but also achieve significant operational improvements, ultimately driving higher satisfaction and revenue.


Enhancing Hospital Navigation: Addressing the Needs of Staff and Visitors

Navigating large hospital environments can be a daunting task for both staff and visitors. The complexity of these sprawling medical facilities often leads to confusion, inefficiency, and increased stress. Digital indoor navigation has been adopted by many hospitals as an innovative solution to improve navigation experience within hospital premises.

The Challenge of Hospital Navigation

Hospitals are intricate environments with extensive, interconnected buildings. This complexity frequently results in navigation issues for staff and patients alike, leading to stress, inefficiency, and potential safety risks. Recognizing these challenges, facility operators are looking at identified navigational difficulties across different stakeholders to specifically propose effective solutions.

Current Navigational Aids

Most hospitals employ various navigational aids, including color-coded lines on the floor, detailed signs, building plans, and staffed reception areas. Despite these efforts, many users still find it challenging to navigate these environments. Language barriers further complicate the situation, as signage is often available only in the local language, making it difficult for non-native speakers. Additionally, the size of the hospital and frequent renovations can render static signs obsolete, necessitating more dynamic and adaptable solutions.

Insights from Hospital Staff

To better understand the navigational challenges, Penguin has conducted a poll in a medical city to assess how hospital staff perceive the existing indoor navigation system. Many staff members frequently struggle to find their destinations within the hospital. 

Furthermore, staff members are often asked for directions by visitors and patients, disrupting their workflow and highlighting the inadequacy of existing navigational aids. The current signage is not well-suited for non-native speakers or individuals with mobility limitations, underscoring the need for more inclusive and adaptable solutions.

Proposed Solution: A Mobile Navigation Application

One promising solution to these challenges is the inclusion of a digital navigation solution with in the healthcare authority of facility mobile application. In the poll conducted, respondents expressed strong interest in such a feature, with many indicating a willingness to use it. Features identified for the app include accurate position estimation, real-time trajectory display on maps, multilingual support, and customization based on user mobility capabilities. Privacy protection and the ability to function without an internet connection were also labeled important.

Benefits of a Mobile Navigation App

Implementing a mobile navigation with a mobile hospital app offers numerous benefits. Firstly, it provides real-time, personalized navigation assistance, helping users find their destinations quickly and efficiently. The app can be updated dynamically, ensuring it reflects the latest changes in the hospital’s layout and signage. This adaptability is crucial in a constantly evolving environment like a hospital.

Additionally, the app can reduce the burden on staff who frequently provide directions, allowing them to focus more on their primary responsibilities. By integrating features such as appointment reminders and location sharing, the app can further enhance user convenience and improve overall hospital workflow.


Navigating large hospital environments is a complex task that significantly impacts the efficiency and stress levels of both staff and visitors. Recent studies highlight the need for improved navigational aids and propose the implementation of a mobile navigation application as a viable solution. By addressing the identified challenges and incorporating user requirements, such an application can enhance navigation, reduce stress, and improve overall hospital operations. Through these technological advancements, hospitals can create a more navigable, efficient, and user-friendly environment for everyone involved.

Components of an Effective Indoor Navigation Solution

Navigating large indoor spaces like hospitals, airports, shopping malls, and corporate campuses can be a daunting task. Traditional signage and maps often fall short in these complex environments, leading to frustration and inefficiency. This is where indoor navigation solutions come into play, leveraging advanced technologies to provide real-time, accurate directions within buildings. Here, we explore the key components that make up an effective indoor navigation solution.

  1. Mobile Application with Indoor Positioning SDK

A mobile application is crucial for housing the indoor positioning SDK, which leverages various technologies to determine the precise location of users within a building. These technologies include:

– Radio Signals: Utilizing signals from Wi-Fi and other radio sources to triangulate the user’s position.

– Magnetic Fields: Using the unique magnetic signatures within a building to provide location information.

Despite the availability of these technologies, **Bluetooth Low Energy (BLE) Beacons** continue to be the de facto standard due to limitations imposed by mobile operating systems. BLE beacons emit signals that can be detected by smartphones, providing accurate and reliable positioning data.

2. Maps in Multiple Formats

Effective indoor navigation requires detailed maps, which can come in different formats, including raster and vector. Raster maps are pixel-based and offer high detail, while vector maps are composed of paths and shapes, allowing for scalable and interactive features. Both formats are essential for providing comprehensive navigation assistance.

 3. Map Engine

A robust map engine is essential for handling the maps and providing user-friendly interactions. The map engine should be capable of performing zoom, pan, and rotate operations smoothly. This ensures that users can easily navigate and interact with the map to find their way.

4. Routing Engine

The routing engine is responsible for calculating the shortest path to a destination, taking into account various factors such as user profiles and abilities. This includes considering accessibility requirements for individuals with mobility challenges and providing alternative routes when necessary. The routing engine ensures that users receive the most efficient and personalized navigation assistance.

5. Content Management System (CMS)

A content management system (CMS) is vital for maintaining and updating the navigation system. The CMS allows administrators to:

– Change points of interest

– Update routes

– Modify maps

– Perform other configuration and data viewing tasks

The CMS ensures that the navigation system remains accurate and up-to-date, reflecting any changes in the building’s layout or points of interest.

Additional Enhancements

While the components mentioned above form the bare minimum requirements for an indoor navigation solution, several add-ons can further enhance the user experience and provide additional functionalities:

1. Location-Based Messaging

Location-based messaging can be used as an infotainment or monetization tool. This feature allows administrators to send targeted messages to users based on their current location within the building. For example, users can receive promotional offers when they pass by specific stores in a mall or important notifications about events happening in the building.

2. Analytics, Dashboard, and Reporting

Built on top of the data collected by the navigation system, analytics and reporting tools provide valuable insights into user behavior and system performance. A dashboard can display real-time metrics, helping administrators understand how the system is being used and identify areas for improvement.

3. Integration with Outdoor Maps and Routing

Supporting seamless home-to-office navigation, integration with outdoor maps and routing allows users to transition from outdoor navigation (e.g., Google Maps) to indoor navigation seamlessly. This ensures a consistent navigation experience from the user’s starting point to their final destination within the building.

4. Integration with Mobility-as-a-Service

To support multi-modal transportation, integrating the navigation system with mobility-as-a-service (MaaS) platforms provides users with comprehensive travel options. This includes public transportation schedules, ride-sharing services, and other transportation modes, enabling users to plan their entire journey efficiently.

5. Augmented Reality (AR) Integration

Integrating augmented reality (AR) can enhance the user experience by overlaying digital information onto the physical environment. AR can be used for positioning tasks, such as visualizing the route directly on the user’s smartphone screen, and providing interactive elements that guide users to their destinations.


An effective indoor navigation solution comprises several key components, including a mobile application with an indoor positioning SDK, detailed maps, a robust map engine, a capable routing engine, and a content management system. These components ensure accurate, real-time navigation assistance within complex indoor environments. Additional enhancements such as location-based messaging, analytics, outdoor map integration, mobility-as-a-service integration, and augmented reality can further improve the user experience and provide valuable functionalities. By leveraging these technologies, indoor navigation solutions can significantly enhance the efficiency and convenience of navigating large indoor spaces.