Shopping Centers


shopping centers

Brick-and-mortar shopping outlets require sizeable investment to build.
Classically, rent was the primary return on such investment. Today, many digital solution providers
try and monetize shopping centers while the owners and operators of these centers are left out.

PenNav Application in SHOPPING CENTERS

Whether through a standing kiosk or integrated with the venue mobile application, PenNav helps realize the digital parallel for the venue. While looking for a store, a deal, a person or parking spot, being lost is not fun and directly impacts the number of returning visitors. With location-based services, PenNav is designed with shopping centers in mind to create hip and savvy experiences. PenNav analytics help better understand visitors based on their behavior such as shopping patterns and dwell times and pass this understanding to retailers and marketers for refined messaging.

PenTrack Application in shopping centers

Whether trying to track shopping carts or ensure that security personnel are located where they are expected to be, PenTrack tracks and locates moving objects and personnel. Combined with business rules, event detection and action escalation can be easily automated.
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